Billboard Packages for Every Campaign Size

A billboard package bundles the site, the production and the flighting for a campaign into one quotation, so you deal with one team instead of coordinating a media owner, a printer and an installer separately. Billboards Africa assembles packages from available sites and from structures we build ourselves, and every package is scoped individually.

The six packages below are starting points, not fixed products. Sites, sizes, flighting periods and inclusions differ from one package to the next and are confirmed on your quotation once we know your target areas, your creative and your timing. Use the quote form to tell us which package is closest to what you need and we will adjust it from there.

How billboard packages work

Every package follows the same path. You send a short brief, we propose sites that match your audience and budget, and we confirm what is available. Once you accept the quotation, we handle production of the skins, flighting on site and, where the package calls for it, ongoing maintenance of the sign face.

Because we manufacture and maintain structures as well as rent space, a package can run on an existing site or on a structure built for you. That flexibility is what separates a package from a single booking.

• Brief: target suburbs, corridors or towns, preferred sizes, campaign dates
• Site proposal: available sites matched to the brief, with sizes and formats
• Quotation: inclusions, flighting periods and production scope confirmed in writing
• Production and flighting: printing, delivery, installation and changeovers
• Upkeep: faces checked and kept presentable for the length of the agreement

What a package quotation contains

A package quotation is written so you can see exactly what you are buying. It names the sites or the area they will come from, the format of each face, the flighting period, what production is included, and what happens at the end of the period, such as removal of the skin or an option to extend. Anything that depends on a third party, such as the landowner or the approving authority, is flagged as a condition rather than buried in the small print.

If two packages overlap, for example a highway package and a digital slot, we quote them side by side so you can compare what each contributes. We would rather you drop a component that does not earn its place than pay for coverage you will not use.

Flighting periods and rotation

Flighting is the period your creative stays on a site before it is changed or moved. Periods are agreed per package and per site, and they are confirmed on your quotation rather than set by a standard term. Rotation packages move the same creative between sites at agreed intervals, which suits advertisers who want to be seen across a wider area without paying for every site at once.

Where a site is shared or booked ahead by another advertiser, we tell you at enquiry which dates are open. Read more about how we install and change skins on our billboard flighting page.

A package does not lock you into one approach. If your campaign changes direction part-way, for example from a launch message to a sales message, the flighting plan can be adjusted within what the site and quotation allow, and any change in scope is confirmed in writing before it is carried out.

Who each package suits and how to choose

Urban Rotation suits brands that want familiarity across many suburbs, such as a franchise, a retailer or a service provider with several branches. Premium Portrait suits financial, professional and lifestyle advertisers whose customers move through business districts. Highway Dominance suits campaigns that need long viewing distances and repeat exposure along commuter and freight routes.

Digital Share of Time works for promotions that change often, such as events, seasonal offers and launches. Developer & Construction is built for projects that need visibility around the site itself. Build Your Own Billboard is for the property owner who sees an opportunity on their own land and wants a single party to carry the project through.

Static packages suit campaigns that need a constant message in a fixed place for weeks at a time. Digital packages buy a slot in a rotating loop and suit advertisers who want to change messages without reprinting. Build-your-own suits businesses with a site of their own, or a landowner who wants a structure erected and managed.

If you are unsure, describe the goal rather than the format. A product launch aimed at commuters, a developer promoting a new estate and a retailer driving foot traffic to one branch all point to different packages.

Describe the goal rather than the format when you enquire. A launch aimed at commuters, a developer promoting an estate and a retailer driving visits to one branch each lead to a different package, and we would rather recommend the right one than sell the largest.

Artwork and production

Most packages include printing of the billboard skin on the right material for the face: PVC/flex for front-lit faces, mesh where wind loading is a concern, or backlit material for illuminated faces. Whether production is included, and in what quantity, is stated on your quotation.

Artwork has to be supplied at the correct proportions for the face, with bleed and a readable message at distance. Our artwork requirements guide sets this out, and our billboard design team can prepare artwork if you do not have it.

Approvals, availability and coverage

Outdoor advertising needs approval from the relevant authority before a sign goes up, and our packages are shaped by that reality. We assist with applications and supporting documents, but approval rests with the authority. See our approvals guide for what is usually required.

We work across Gauteng and all South African provinces, and into Southern and wider Africa. Outside Gauteng and outside South Africa, work is carried out by our teams travelling or through approved local partners, confirmed at quotation. For cross-border campaigns, transport, import duties and local permits are confirmed per project.