The City of Ekurhuleni covers the East Rand, including Germiston, Boksburg, Benoni, Kempton Park, Alberton, Springs, Brakpan, Edenvale and Tembisa. It is a manufacturing, logistics and residential metro, and its freeways are among the busiest routes in Gauteng.
Billboards Africa serves the whole metro, and this page explains how our services apply across it. Individual town pages give more detail for Kempton Park, Boksburg, Benoni and Germiston.
Freeways and logistics routes
The N3, N12, N17 and R21 move commuters, freight and airport traffic across the metro, and OR Tambo International Airport sits at its heart. Sites near these routes suit large formats such as unipoles and gantry structures, subject to the roads authority's rules.
Combining several sites along one route gives corridor coverage, which our Highway Dominance package is built around. Availability is confirmed at enquiry.
Town centres and industrial areas
Each East Rand town has its own centre, mall and industrial belt. Industrial areas such as Spartan, Isando, Jet Park and Wadeville have large premises where boundary-wall and rooftop faces reach staff, visitors and delivery traffic, while town centres and shopping malls suit roadside, wall and mall formats.
Contractors and property developers in the metro also use hoardings and site billboards during construction.
Fabrication, installation and upkeep
We fabricate steel, design foundations for the site's ground conditions and erect structures, using mobile cranes where heavy lifts are required. Heavy vehicle traffic on industrial roads means installation is planned around traffic management and site access.
Existing billboards across the metro get inspections, repairs, lighting maintenance and skin changes. East Rand sites near industrial areas may carry dust and grime, which affects lit faces and skins, so cleaning and checks are part of upkeep.
Digital advertising
Digital LED screens suit airport routes, shopping centres and busy intersections, with content management and maintenance available. The approving authority may restrict brightness, operating hours and content.
Choosing between towns
The metro is not one market. Germiston and Boksburg sit closest to Johannesburg, Kempton Park centres on the airport, Benoni and Brakpan face east, and Alberton and Vosloorus lie to the south. A campaign aimed at freight and industry will favour different sites from one aimed at suburban households.
We suggest starting with your audience and then matching sites along the corridors they use. The town pages for Kempton Park, Boksburg, Benoni, Germiston are a useful guide.
Because the metro spans several towns and more than one roads authority, one enquiry can involve different approval offices for different sites. We keep track of which application belongs to which authority so your campaign is not held up by paperwork sent to the wrong place.
Approvals in Ekurhuleni
Approval comes from the City of Ekurhuleni, with SANRAL or the provincial roads department involved near national and provincial roads, plus the landowner's consent. We assist with applications and supporting documents, but the decision rests with the authority.
At a glance
Billboards Africa provides billboards in Ekurhuleni and the East Rand, covering manufacturing, installation, flighting, rentals, digital LED screens and maintenance. The metro includes Germiston, Boksburg, Benoni, Kempton Park, Alberton, Springs, Brakpan, Edenvale and Tembisa, linked by the N3, N12, N17 and R21 and centred on OR Tambo International Airport. Large freeway sites suit unipoles and gantry structures, while industrial areas such as Spartan, Isando, Jet Park and Wadeville suit boundary-wall and rooftop faces.
Billboards in Ekurhuleni are approved through the City of Ekurhuleni, with SANRAL or the provincial roads department involved near national and provincial roads, plus landowner consent. We assist with applications and supporting documents, but approval rests with the authority. Corridor campaigns combining several available sites can be arranged, with availability confirmed at enquiry. If you want billboard rentals, a new structure, digital screens or maintenance on the East Rand, send us your site details or use the quote form and we will confirm the next step. Inclusions, sites and flighting periods are confirmed on your quotation.
Common questions
Which East Rand towns do you serve?
We serve all of Ekurhuleni, including Germiston, Boksburg, Benoni, Kempton Park, Alberton, Springs and Brakpan.
Can I advertise on the way to OR Tambo?
Subject to approval and available sites. We confirm options at enquiry.
Do you offer corridor campaigns?
Yes. Several sites along a route can be combined, subject to availability.
Who approves billboards in Ekurhuleni?
The City of Ekurhuleni, plus a roads authority near national or provincial roads.
