BILLBOARD TYPES

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DIGITAL BILLBOARDS

Billboards are giant posters displayed in popular locations. These giant posters have some form of advertisement for large crowds. About 71% of consumers have admitted to looking at the messages on roadside billboards. This shows that creating billboards is increasingly beneficial to sales conversion. There are more than one type of billboards. So, here are the types of Billboards:

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STATIC BILLBOARDS

These are the billboards that you will expect to see on the roadside. This form of outdoor advertising targets those who are in their vehicle. For the times that you sit and wait at a stop light, you are exposed to some form of outdoor advertising. About 68% of consumers make their shopping decisions while in the car sometimes. This form of marketing is not meant to be aggressive and directly in your face. It is subtle and more welcoming to consumers.

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MOBILE BILLBOARDS

Billboards do not directly have to be in printed form. The graphics and advertisement style can also be seen on busses, trucks, or other mobile vehicles. Mobile billboards are becoming a more popular type of outdoor advertising. It’s playful, harmless and cost effective. When you are driving on the road, you may lose some attention to the road if you see a unique car. The purpose of mobile billboards is to capture your attention when you least expect it. Mobile billboards can target anyone as long as they drive around. Different areas, people, etc.

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DIGITAL BILLBOARDS

One of the most popular sightings of digital billboards is in New York City – Times Square. The digital billboards display hundreds of different advertisements. Marketers are still continuing to bid for a spot in the square. This is one of the most beneficial forms of outdoor advertising.

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LAMP POST BILLBOARDS

A lamp post banner is typically noticeable by street lighting at night. This banner style forces people to pay attention to the sign at night. Typically, a lamppost banner is placed on the street or parking lot. This outdoor advertising banner is hard to avoid.  

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DIGITAL BILLBOARDS

To target commuters, create a bridge banner for rush hour times. These banners are on small bridges in busy highways. This style of outdoor advertising is not seen often unless you drive a lot. If you want to incorporate this marketing technique, you have to base it on your location and surrounding areas in order to fit this in. Not every highway or busy road has a bridge that is intersecting them. Choose an outdoor advertising idea that can be used often.

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Guerilla Advertising BILLBOARDS

As expected from the name, guerilla advertising is the more unconventional way to marketing. Guerilla advertising has a shock factor. To engage in this marketing technique, you simply take an existing item in public and then you add onto the environment. Be careful on how you go about the campaign because it can be viewed as vandalizing public property.

This form of outdoor advertising is cost effective and emphasizes on a marketer’s creativity and drive for innovation. If you want to market on a budget, then guerilla marketing is a fun and new way to create ads. It may not be for everyone, since its a more intense method to market.

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Point of Sale Displays DIGITAL BILLBOARDS

These products are lure in impulsive buyers. You can see products at cashier counters. It may often look like an efficient and harmless last minute purchase. This is one of the most simple way to advertise a product with the least minimum amount of marketing efforts.

Simply, request permission from a store to include your product at the cash register. Point of sale displays are limited to tangible products only. It can’t be a product that is too excessive or big. It has to simple but interesting enough to evoke a shopaholic’s impulse to have one final purchase. It’s the more subtle way to market a product.

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Transit Advertising BILLBOARDS

Commuters, tourists, and people living within cities frequently use public transportation. Within the commuting period, everyone on that bus, train, or any other forms of transit are vulnerable to the content within the vehicle. This is a famous type of outdoor advertising – typically seen on trains.

About 24% of consumers said that they have visited a business after being exposed to an outdoor advertisement. Also, passengers go to many different locations because train transportation make frequent stops. So, it makes it easier for consumers to shop and run errands along the way home. About 38% of consumers tend to stop at the store while on their way home.

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Retail Advertising BILLBOARDS

In order to keep a shopper continuing to shop – advertise more. There is no better place than a mall to advertise products. Consumers are already in the mentality to shop, so take advantage of the situation. Shopping centers are crowded with marketing materials for specific products only. If you want to market clothing, home materials, or any other form of consumer products (purchases that people make regularly), then retail advertising is for you. Mall displays are a more common form of outdoor advertising. Some examples are posters, store fronts, and more.  

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Engaging your target audience in a media-saturated world is a challenge which demands specialist expertise – and that’s why some of the SA’s biggest brands trust Billboards Africa to deliver the impact they need. We bring together creative ideas, innovative techniques and world-class technology to produce industry-leading retail displays, outdoor branding, print management software and lots more. Our premium print products are carefully designed and produced to create an immediate and lasting impression, giving you the best chance of securing a strong return on investment.

About Us

We are a highly skilled team with years of engineering, Manufacturing and design experience in the labeling & packaging industry. We lately added new machines to our inventory to have added services to our clients by doing signage, vehicle branding and corporate advertising to our list of expertise. we have 4 divisions  to handle all our clients needs as a one stop ultimate branding shop.

Management

Our experienced management makes sure that all your needs are met. Our mission is to surpass your expectations! And deliver the service expected by our customers!

Printing & Packaging has changed considerably over the last few decades and we have developed solutions that have responded to the changing needs of our customers.

Our Team

Our manufacturing team consists of highly skilled employees who continuously meet the high quality standards our company is committed to. As a team we strive to excellence and feed our motivation off customer satisfaction. We have a well built team with extensive experience in the industy and great cusotmer relations. Through team building and training we perfect our expertise, knowledge and quality within the company.

OUTDOOR ADVERTISING

Billboards Africa designs and creates outdoor advertising solutions on a range of different and innovative materials, all designed to withstand the toughest conditions and most demanding environments. We’ve got over 20 years of experience in the outdoor advertising market; and the expertise to tailor our services to the maximum benefit of every single client. We’ve even built proprietary print management software to streamline the entire process, including online proofing, approvals and bookings.It’s therefore no surprise that the SA’s largest outdoor advertisers regularly rely on Billboards Africa to deliver high-quality, timely results for all outdoor graphics and poster printing needs.

OTHER DISPLAY PRODUCTS

As well as retail branding, we design, produce and deliver vibrant brand graphics for events and exhibitions, such as banners, pop-up stands and table accessories; office interiors, including eye-catching walls for meeting rooms and reception areas; and community environments such as museums, gyms and more. Customer engagement should always be the primary aim of any display product. At Billboards Africa, this means creating high-quality graphics and making sure they’re installed professionally – and delivered at exactly the right time.We apply robust printing techniques to a variety of materials, matching colours precisely to our clients’ requirements and using environmentally friendly inks. And if you need a bespoke product, we’ll create prototypes in our print hub to make sure they work.

BILLBOARDS AFRICA CREATES IMMERSIVE VISUAL BRANDING PRODUCTS OF THE VERY HIGHEST QUALITY

HIJACK THE URBAN LANDSCAPE WITH BRAND GRAPHICS THAT DEMAND ATTENTION

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